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On the folly of rewarding A, while hoping for B

Academy of Management Executive, 1995 Vol. 9 No. I AN ACADEMY CLASSIC Steven Kerr Executive Overview This article, updated for AME, needs no introduction [1]. Even today, the original article is still widely reprinted. Now part of the lexicon, it truly qualifies as an Academy of Management Classic. For almost twenty years, its title has … Continue reading →